Sometimes people just don't take waffles seriously. Sometimes people don't give waffles their warranted comedic justice.
IRL example of waffle respect FAIL:
That's why Colleen is forming a new club called WAffles deserve Respect Too (WART). If you too are dedicated to people recognizing the need to treat waffles as the best and most awesome of all things, share your thinks with Colleen.
Colleen is tired of drinking syrup out of traditional waffles with many shallow indentations. Luckily the new *Waffler* waffle iron makes waffles in shot cup form, so Colleen can OD on syrup in much less time. And Colleen thinks that is awesome.